Tomorrow’s Solutions – Now
Neste
Crafted to enhance Neste's 'Tomorrow’s Solutions – Now' messaging, a series of images and motion sequences utilise hand-blown glass pipes, tubes, and vessels, which resonate the form language of the Neste logo. This brand-driven execution conveys Neste’s sustainable solutions through the theme of refining and reduction, whilst highlighting their products and innovations.
Neste needed to create a series of image and motion sequences to help promote their ‘Tomorrow’s Solutions – Now’ content on their recently launched renewed website. The brand driven solution should convey all aspects of the core business areas and innovations which are focused on sustainable solutions.
Starting point
As Neste’s core products are fuel and gases, the idea of conveying these as liquid and/or gas bubbles in the execution allowed us to express the concept of refinement and reduction. To further the enhance the visual treatment, a set of custom hand-blown glass props were created for the series of images and motion sequences. The form language of the delicate glass tubes and vessels reflected the Neste logotype letterforms and also the abstracted shapes from mechanical engine parts. These were then utilised in varied set-ups for focused still or motion content related material.
Creative approach
The imagery and edited motion sequences have been utilised within their main communications of the ‘Tomorrow’s Solutions – Now’ on the recently launched website. As well as throughout other corporate brand materials to support their daily needs.
