Tomorrow’s Solutions – Now
Crafted to enhance Neste's 'Tomorrow’s Solutions – Now' messaging, a series motion sequences utilise hand-blown glass pipes, tubes, and vessels, which resonate the form language of the Neste logo. This brand-driven execution conveys Neste’s sustainable solutions through the theme of refining and reduction, whilst highlighting their products and innovations.
Neste
Neste needed to create a series of motion sequences to help promote their ‘Tomorrow’s Solutions – Now’ content on their recently launched renewed beta website, The brand driven solution should convey all aspects of the core business areas and innovations which are focused on sustainable solutions.
Starting point
As Neste’s core products are fuel and gases, the idea of conveying these as liquid and/or gas bubbles in the execution allowed us to express the concept of refinement and reduction. To further the enhance the visual treatment, a set of custom hand-blown glass props were created for the motion sequences. The form language of the delicate glass tubes and vessels reflected the Neste logotype letterforms and also the abstracted shapes from mechanical engine parts. These were then utilised in varied set-ups for focused motion content related materials.
Creative approach
The varied edited sequences have been utilised within their main communications of the ‘Tomorrow’s Solutions – Now’ on the recently launched beta website. As well as throughout other corporate brand materials to support their daily needs.
https://beta.neste.com/
