Extension of the customer loyalty program K-Plussa brand image world for the student loyalty program with a series of playful images and animations. Linked to the core visual language of the Plussa Brand. Through use of a more vibrant colour palette and unique shapes.
Solution Background
Bringing life back to the Plussa balls – K-Plussa’s core identity elements have always been Ball/Circle/Dots like forms. They play a central role within the identity to communicate the ‘points’ that you may receive when gaining access to the benefits of the loyalty program.
Application
We developed multiple key visuals, short and long animations and sonic branding. The material was applied to all loyalty communication channels directed to students throughout the country.
